Niche Magazines Walk the Native Ad Tightrope
In 2013, the big buzz was about figuring out how to actually define native advertising and what percentage of the budget should be allocated for it. And publishers are still experimenting to determine...
View ArticleTop News for Niche Magazines
Here’s some of the top buzz this week for you in the wonderful, wide world of niche: Billion Dollar Baby: From Adweek, Instagram will surpass Google, Twitter in US mobile display ad revenues by 2017....
View Article5 Must-Read Posts on Digital Media
We’re picking up speed to the Niche Digital Conference in Savannah, Sept. 28th-30th. So what’s top of mind for super-creatives in the digital media space? Here’s a quick, one-stop read of some of the...
View Article4 Ways to Improve Your Ad Sales Right Now!
As an ad sales executive, I look for ways to improve on a daily basis. But I don’t expect immediate improvement–without a commitment to making things happen. What do I mean by that? Many media sales...
View ArticleDigital Media: Are You Ready for the Next Big Wave of Growth?
It’s clear that digital media has seen an ocean of change and will continue to gain strength. Is your niche media brand ready for the next big growth wave? Here are some mid-year stats that will...
View ArticleNiche in the News: Print, Web & Digital Success!
We polled our niche publishers to find out what they want to read about. How best to walk the native advertising tightrope, info on new launches, recent media stats and adding new revenue streams top...
View ArticleDigital Media: Video Top Tips and Trends
Yes, it’s true–Our human brains process video 60,000 times faster than text. As niche marketers, we know that video can improve audience engagement, attract new web traffic, improve sales leads and...
View ArticleThe Holy Grail of Content: How to make it compelling!!
Compelling Content—everyone wants it, right? Editors want it: Engaging content that keeps current readers clamoring for more and at the same time can attract new readers. Marketing wants it: You simply...
View ArticleThe Best of Niche Magazines in the Digital Space: 2015 Digital Nichee Award...
The 2015 Digital Nichee Award winners were announced on September 30 in Savannah, GA at the Niche Digital Conference. These awards recognize the best in digital innovation in the niche magazine...
View ArticlePublishing Management: The Rich Media Gold Mine
In the past, rich media advertising has been viewed as too complicated and too expensive. And if you have totally immersed your advertising program in rich media and are getting all the results you...
View ArticleNiche Publishing Management: 6 Top Tips for Revenue Diversity!
With the transformation of magazines into multi-channel media brands, there is greater opportunity for new kinds of revenue. Working across platforms is not a choice–it’s a necessity. But the flip side...
View ArticleSavvy Selling Tips from the Magazine Ad Sales Experts
In ad sales, you are always looking for something to keep you inspired and focused. Here are 3 great bits of timeless advice from our niche publishing experts to kick-off your magazine ad-selling week:...
View Article7 Top Tips for a Better E-newsletter
I recently had the opportunity to be a judge for an e-newsletter award. The panel looked for certain qualities immediately. Of course, navigability, layout and creativity were key elements. But it the...
View Article6 Ways to Bring a Dead Advertiser Back to Life!
How was your Halloween? All the ghosts and zombies made me think about how all too often, a qualified advertiser will just go dead, dead, dead. They said they liked your idea and you agreed to send...
View ArticleHow to Prioritize Multi-Platform Marketing Strategies
We asked our conference attendees to give us their suggestions for content that they want to read, hear and learn more about. We listened. Many attendees wanted to know more about how to efficiently...
View ArticleThe Power of Niche: Never Say Never!
The power of niche is everywhere! We found nichey stories for you in Grand Rapids, MI, in the UK and around the globe. Here’s what publishing professionals are buzzing about now: Don’t Stop Thinkin’...
View ArticleLearn Up: Improve Your Landing Page Optimization!
As a niche magazine publisher, you invest a ton of time and effort to driving traffic to your website. Success is measured by how effective you are at getting visitors to do what you want them to do –...
View ArticleNiche Thanksgiving 2015: What’s new with you?
Thanksgiving is a time for reflection and to remember all the reasons we are grateful. At Niche Media HQ, we so appreciate our niche magazine publishing audience and our conference attendees. We get to...
View Article8 Holiday Marketing Tips for Your Ad Clients
As the consummate magazine ad salesperson, you most likely had your holiday season advertising already buttoned up with your clients back in September. But if you put your consultant hat on, there’s...
View ArticleFlip it Good: Digital Media Finds Added Revenue in Print!
Yes, that’s right. Despite the stubborn few who are convinced that all print mags are doomed, we find good news about magazines all the time–especially if they’re niche! Publishers are creating new,...
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