Building a Better E-Newsletter, Part 2
Last week we blogged about ways to up your e-newsletter game in Create an E-Newsletter that Rocks! Part 2 comes from niche publishing expert Rebecca Sterner, who spoke at our Niche Digital Conference...
View Article5 Tips For Creating Raving Fans
Ok, we all know the very nature of niche is an enthusiastic, loyal fan base. But how can you create raving fans? You know—the fans that are SO excited about your publication(s) that they share your...
View ArticleSponsored Content Can Be a Good Thing!
Usually the very first question that comes up in any discussion about sponsored content is how we define it—what it means to the publisher, the editorial department, the advertiser, the audience. Are...
View Article25 Niche Xtreme Reasons to Attend the Niche Media Conference
The Niche Media Conference is coming to Denver March 30 – April 1. This conference is targeted just for niche magazine publishers who want new revenue streams for their media companies! Want more...
View ArticleYour Client Prospecting List: Time for Another Spring-Cleaning!
Okay, we know it’s still snowing blankets for some of you across the nation. But this time of year is a GREAT time for a quarterly spring cleaning—especially when it comes to your customer list. The...
View ArticleA Radical Idea for Audience Development: Integrate your database!
Editor’s note: VP Eric Rutter recently spoke at the Niche Media Conference about 9 radical ideas for audience development. Here are some of the highlights from the first idea in his presentation,...
View Article5 Best Guides for Emailing Ad Sales Prospects
I just returned from a conference, and now I face Monday with the big task of following up by email with the dozens of people I made connections with at the event. Do I dread it? Heck NO! Following up...
View ArticleHow to Start an Online Magazine From Scratch
If you’re launching an online magazine from scratch, there are 3 steps to successfully branch into the world of online magazine publishing. You’ll soon discover that the planning required to start an...
View ArticlePaid Content: How Do You Know Your Ad Customer Wants It?
The ad game has shifted and salespeople are not just selling advertising anymore! Paid content programs offer the opportunity for advertisers to pay publishers to create and distribute content for...
View ArticleSavannah or Bust! Find New Digital Revenue Streams at the Niche Digital...
Let’s face it, our attendees for the Niche Digital Conference September 29th – 30th in Savannah, GA are a bunch of super-creatives in the niche media world. They think outside the box and they expect...
View ArticleCustom Publishing Opportunities: An Interview with Renaissance’s CEO Todd...
You’ve got your finely-tuned niche magazine machine running smoothly with editorial, production, ad sales, and social media staff in line. Now open the custom publishing floodgate and watch the revenue...
View ArticleSales Management Revolution: Financial Times Rolls Out Cost per Hour Advertising
Check out this recent article in Ad Age about how the Financial Times has officially rolled out a CPH (cost per hour) metric, where advertisers pay for “attention time,” thus shattering the...
View ArticleSecrets of Selling Social Media to Traditional Advertisers
Selling social media to traditional advertisers is hard sometimes, isn’t it? (Notice we said “traditional” and not “cranky” or “back in the dark ages….”) So how do you overcome the closed minds of...
View Article16 Super Revenue Ideas for Digital Niche Magazines!
So maybe you already have a digital niche magazine in your product line-up or you are thinking of launching a new one. Either way, you can’t ignore this recent statistic from PR Newswire’s Magazine...
View ArticleHow to Look for Magazine Sales Leads In All the Right Places
All dried up. No new signs of growth. In California, we call it a drought. For sales reps it can be that parched time of the sales cycle when your publisher reminds you daily how thirsty they are for...
View ArticleThe Not-So-Secret Sauce for B2B Digital Strategies!
Digital channels present ample opportunity for B2B publishers (regardless of their niche) to form much stronger connections with their audiences. Those connections are the not-so-secret sauce for...
View ArticleOptimize This! Effective Social Media and Enewsletter Programming
Social media and enewsletters are pretty much automatic checklist items for expanding both your digital audience and print subscribers. Yet it’s easy to get lost in all the media channels out there if...
View ArticleNiche Media Hot Topics: 5 Quick Reads
In ad sales, it’s sometimes hard to find the time to read all of your emails, let alone wade through the latest developments in magazine media. We’re here to help! Check out these recent posts–we think...
View ArticleHow to Capture and Turbo-boost Your Audience’s Attention!
In our info-glut digital universe, it can be overwhelming to determine the right content strategy, target audiences, and sub-niches to create and increase reader engagement all at the same time. We...
View ArticleThe Power of Niche!!
We’ve been curating the top news, blogs and enewsletters for all things niche. Here’s what people are buzzing about now: Brave new world “What do you predict will change by 2020, and what will...
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