Understand Your Magazine’s Web Traffic to Boost Conversions!
As a publisher, you invest a lot of time and effort to driving traffic to your website. You’re also always searching for new ways to increase visitors big-time. Real success is measured by how good you...
View ArticleThe Holiday Season is the Perfect Time to Get Ready for 2016 Ad Sales!
Tacky ornamental sweaters, fruitcakes and your mother-in-law are coming soon. Yes, we are right smack in the middle of the holiday season–which in the business world means that unless you are a...
View ArticleGood News for Niche Digital Magazines!
Digital media revenue and consumption are up, up, up. Niche magazines are always searching for new ways to create revenue streams and distribute their fine, niche-y content. Long form content and print...
View ArticleSocial Media Marketing Insights for 2016
The Social Media Examiner has released their 2015 Social Media Marketing Industry Report. They surveyed over 3,700 marketers from a variety of industries about everything social media–what the big...
View Article2016 Predictions for Niche Magazines: Are You Ready?
Happy New Year! We’ve sifted through all the 2016 Prediction Lists to share what is most relevant to niche publishers. Frequent assertions about the urgent need for “transformation” strategies (and the...
View ArticleAd Sales “Segmentation” – Selling for Fun and Profit!
As an ad salesperson, you should always be looking for some new way to reach out to your clients/prospects. I’m a huge proponent of selling advertising and sponsorships by product and services...
View ArticleAdvertisers and Readers: How Do Publishers Keep ’em Both Happy?
Give readers the niched-out content they want and you’ll build a strong, devoted audience. Give advertisers meaningful and measurable access to your audience and you’ll see ad revenue jump. What’s...
View ArticleNiche Media News: Mobile & Custom & Banners, Oh My!
We scoured the web to bring you the latest news in niche publishing. From social media to banner success to custom products: Digital nichey-ness Seize the day–“Savvy online marketers have already...
View ArticleExpand Your Niche Media Brand! An interview with Joe Pulizzi
Are you uncertain about finding new growth opportunities for the next two months to two years? And if you do decide where to invest your valuable time and budget, is it certain you will get the ROI you...
View Article5 Smart Tips for Sales: How to Boost Revenue Today!
Are you scratching your head on this Monday morning, wondering what new revenue idea is out there that you haven’t tried? (Or pitched to management….) Better yet, are there some great ideas you’ve just...
View ArticleGreat Idea of the Week: Use Your Online Media to Promote Your Print!
We are always on alert to share a great idea with our readers. As the media worlds of print and digital continue to meld, there are new opportunities out there to reach your audience and drive...
View ArticleDo You Send an E-newsletter to Your Advertisers? Don’t Make it a Big Fat Bore!
An inbox ho-hum. A yawner. Scan one second, delete…..delete… We’ve all received that big snoozer of an e-newsletter, right? First tip: Do you send an e-newsletter to your advertisers? If not, do it...
View ArticleNiche Media IS the News!
It’s true–being niche is the news. Latest stories on new launches, new types of publishers and different kinds of business models, read all about it: Editor’s gotta brand new mag Or tea bag, that is....
View ArticleBlogs and Podcasts for Niche Media Publishers!
Our 3rd president, Thomas Jefferson, has a birthday tomorrow. He LOVED, loved, loved reading and books so much that when the original Library of Congress was attacked by British troops and all the...
View Article2016 Nichee Award Winners Announced!
We’re excited to announce the 2016 Nichee Award winners! These twelve magazines demonstrate excellence in the niche media space and have really dialed in on their niche market. Congratulations to all...
View ArticleDigital Marketing: Quick Conversion Tactics for Success!
Ok, so there are huge amounts of buzz about digital marketing conversion tactics. With all the options out there, where do you start? What strategies are going to help you drive revenue and build...
View Article10 Easy Ways to Monetize Niche Magazine Content!
Wow! When the niche publishers at our conferences share ideas, the sky’s the limit when it comes to creating new ways to monetize niche magazine content. Don’t believe us? Check out some of the great...
View ArticleCreate Layouts That Connect to Your Readers!
LLS–Lazy Layout Syndrome, I call it. I still see design mistakes happening in niche magazines that really detract from the reader experience. There’s really no excuse for it! Sure, you have a small...
View ArticleNot Your Grandma’s Digital Marketing: Email Targeting That Works!
Burning Digital Marketing Question of the Day: What are the most effective ways to drive traffic, customers, and revenues? Do you still think email is so old-school and only a hopeless combat against...
View ArticleSO Many Smart Reasons to Attend the 2016 Niche Digital Conference!
“I can’t possibly unchain myself from my desk. Who has the time?” YOU DO. YOU CAN. HERE’S WHY: 1. YOU need to get yourself out of your office and learn from industry experts about what’s working,...
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