Summer of Niche: Make Connections with Reader-Submitted Content!
Niche magazines are reaching out to readers/subscribers and maximizing their reader-generated content more than ever before. With that in mind, this week’s Summer of Niche profile is International...
View ArticleBite-Sized Tips for Digital Ad Sales Success
No matter where you are in the digital revenue landscape, new ideas and solid strategy are critical to your success. We asked digital sales guru Ryan Dohrn what he would suggest for niche publishers...
View ArticleDig into Your Customers’ Digital Presence
Yes, all you ad sales pros are super-busy-every-single-minute. But you have to schedule some time—yes, schedule it, or it won’t happen—to READ. Why? So you can become an A++ student when it comes to...
View ArticleSummer of Niche: How to Cultivate Timeless Content
It’s not enough to just strive for quality content anymore—it has to be fresh, fresh, fresh. Ideally content must always be relevant and top-of-mind. What kind of content topics are perennially popular...
View ArticleThe City and Regional Secret Sauce: Insight from Publisher Cathy Williams
For city & regional publications, there’s huge potential in developing “hyper-local” online strategies for content and advertising. But what is really working for savvy publishers in the digital...
View ArticleAdvertisers Don’t Want to be Advertisers Anymore!
Seriously, advertisers don’t want to be “advertisers” anymore. That means ad sales people are finding that selling an ad page is very difficult. Add banners to the list of undesirable products, too....
View Article8 Reasons You Should Read This Blog
So did you make it past the headline? Are you still with me? Good. If you are like me, you live by your to-do list. Even sometimes when you complete a task that wasn’t on your list and you then write...
View ArticleSummer of Niche: Content, Content, Content!
Our audience of niche publishers have been submitting great ideas to share with you all summer long–and we’re not done yet. But we thought we’d take a moment to show you one hot trend that is...
View ArticleDigital Revenue Round-Up – Interviews with 4 Media Masters
We have been posting strategy-packed interviews with our dynamic digital experts most Thursdays to get you ready for our upcoming Niche Digital Conference in Minneapolis September 29 – October 1....
View ArticleSummer of Niche: Reader Experience–It Matters!
This week’s Summer of Niche great idea includes a little twist. Most local/regional publications include some sort of reader-submitted content. Cecily Hastings and her team at Inside Publications...
View ArticleSocial Media Marketing Trends to Watch in Publishing
What’s new in social media marketing strategy? The Social Media Examiner blog sums up the 2014 Social Media Marketing Industry Report about the biggest trends to watch in social media marketing. Here’s...
View ArticleHot Topics in Ad Sales to Perk Up Your Week
Happy Monday! Ready to hit it hard? Or are you still going through your emails from last week, looking at the time and wondering what the heck you’re going to say in the weekly sales meeting?...
View ArticleAn Equation for Success from the Summer of Niche Magazines
As we wind down our Summer of Niche series for 2014, we want to thank all the publishers who submitted great ideas to share with our audience. We received almost 100 entries and very quickly some...
View ArticleTop Digital Marketing Trends for 2015
Niche publishers are always looking ahead. They have to be nimble and quick to best serve their niche. We recently came across a great example of this in a post by Lee Odden, CEO of TopRank Online...
View ArticleDigital Magazine Media Breaks Bad: Niche Digital Conference Blows it Up!
Okay, we’ve all enjoyed our summer and now is the time to get busy for 2015. We need super-networking, learning new ways to generate online revenue and we need it fast! We have the perfect solution for...
View ArticleToy Update: Blogging Tools For Niche Publishers!
We hope by now your niche publication has an active blog that regularly provides your audience with helpful information while entertaining them a bit. If you’re head of the class you’re also sharing...
View ArticleNiche Events are the New Black!
Most of us know that live events are the new black. It all comes down to three keys: Revenue. Profitability. Expansion. Niche event organizers need it all–super-networking, tips on budgeting, planning,...
View ArticlePublishing Insights: Live from the Niche Digital Conference
Some of the brightest minds in niche magazine publishing are sharing their insights this week at the Niche Digital Conference in Minneapolis. Couldn’t make it this year? Well, here’s a collection of...
View ArticleCreate an E-Newsletter that Rocks!
Branded e-newsletters are one of the fastest growing revenue streams for niche publishers. They offer so much flexibility in terms of timing, sizes, style and content. It’s the perfect way to connect...
View ArticleIn the News: Creating Conversation or Driving Buzz?
So the very nature of media–revenue models, advertising, editorial, print/digital, audience development, distribution. It really all keeps changing, and rapidly. So it’s kinda interesting to watch the...
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